How was the heart emoticon the most used ‘word’ of 2014?

At the end of 2014 a scan was ran throughout all media outlets and the heart emoticon was the most frequently used word during last year. ‘Hashtag’ was in second place and other runners up included ‘photobomb’ in sixth place and ‘Bae’ in ninth place.
Why are so many people substituting the written word for emoticons? And, where will the written word be in ten years time I wonder…?
See you soon, Kate ❤️

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